Mock Brands


  • - branding
  • - illustration
  • - naming




To keep my skills sharp, I come up with mock branding prompts to design around. Some of them are inspired by businesses I see in the wild, some are personal interests, and others are just business ideas I have. These are all conceptual and are not related to any real client. If a name or concept matches a real business, it is purely coincidental and not intentional.

The Mystic Palm Hotel

A luxury hotel brand based in Mexico.

Torus Donuts

A donut shop serving the best donuts this side of the asteroid belt. Inspired by the “donut” shape or the torus.

Soma Botanicals

A luxury recreational and medicinal cannabis brand concept with subtle references to early cannabis culture.

Tooth & Claw

A mixed-martial arts gym inspired by Thai temple art with an “east meets west” type pairing.

Sunday Poulet

Inspired by Chick-fil-a, this is a Sunday-only, high-end food truck concept services people who crave fried chicken sandwiches on Sunday.