This was my first project with Forefathers Group. Drink Baijiu is a site dedicated to the study and education of Chinese spirits from a global group of individuals that are passionate about the world of Chinese spirits – and there are a lot of them.
- - back-end development
- - Wordpress theme development
I was tasked with creating a custom WordPress theme for their extensive blog. They needed several custom post types to announce upcoming events, show locations that serve baijiu, share creative cocktails, and general articles to discuss related topics.
Being that all content needed to be able to be updated by the client, I came up with an organized and foolproof back-end experience. You’ll notice the blog/article pages have a unique reading experience – each of those sections within each post are flexible content modules that can be mixed and matched at will. A highly custom reading/writing experience needed encapsulated modules to keep the brand experience intact.
Designing for content is the only way to design.