Ashby Fuel Oil Co.


  • - branding
  • - print design
  • - web design & development
  • - content strategy

Ashby Fuel has been delivering oil to New York businesses and homes since 1979. Being family-owned I wanted the brand language to evoke a little bit of nostalgia and look quintessentially New York. We designed a responsive brand language that included DOT compliant badges for their trucks.

They’ve been around for a long time so we wanted to go with classic imagery that was inspired by old, hand-lettered oil trucks with a contemporary influence.

The website we redesigned added functionality that wasn’t there before. We designed specialized forms to simplify and organize new business inquires and delivery requests for returning customers. Moreover, we decided to make product and service pages to educate potential customers on their offerings.